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Lesara and Goodman promote 31,600 sqm logistics centre at GVZ Erfurt

Friday, 17 August 2018

Goodman is enabling Lesara AG to provide fashion even faster to its consumers as it hands over a new logistics centre at the Erfurt freight village (GVZ). The international online fashion and lifestyle product retailer is consolidating its logistics network with this cutting-edge facility and looking to further boost its consistent growth in Europe in recent years. The inauguration event held today was attended by including Wolfgang Tiefensee, Business Secretary of Thuringia, Steffen Linnert, the Erfurt city council representative for Economics, Civic Service and Security, and Matthias Wilrich COO of Lesara, along with other senior political and business leaders.

Speaking at the inauguration, Matthias Wilrich, co-founder and COO of Lesara said: “We are delighted that our new logistics centre was completed in record time. With this new central warehouse we can further optimise our processes and deliver even faster and better to our customers in Germany and throughout Europe. Goodman is a reliable partner whose expertise and longstanding experience has produced a modern, sustainable solution for our online retail logistics.”   

Lesara will start using the 60,000 sqm available in its new facility as its central European distribution centre with immediate effect. Lesara is maximsing the 31,600 sqm floor space with an innovative pick tower, almost doubling the capacity of the facility. In the future more than 100,000 items will be shipped from the new facility to 24 European countries and Lesara will benefit from the excellent infrastructure and the freight village which is located 10 km east of Erfurt. 

In creating this logistics facility for Lesara, Goodman leveraged its experience having developed over one million sqm of logistics space for online retail in Continental Europe. 

Erfurt as an attractive logistics region in Germany
The region around the freight village is linked to an international network by three modes of transport: road, rail and air. This means that the state capital of Thuringia guarantees the shortest possible delivery chains for customers. Christof Prange, Head of Business Development with Goodman Germany explained: ”The freight village in Erfurt is something of a hidden champion among the logistics hubs and is making a name for itself thanks to its good strategic location. There is a very good reason why we have already developed around 130,000 sqm of logistics space here. Lesara has therefore made a very smart decision in transferring part of its logistics processes here.“


The property is expected to receive a gold certificate from the German Sustainable Building Council (DGNB).


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For further information, please contact:

additiv pr GmbH & Co. KG

Marius Schenkelberg

Senior PR Consultat

T +49 2602 950 99 25


Erich Dietrich

Marketing Manager Germany

T +49 211 4998014


About Lesara

Lesara is the international online shop for on-trend fashion and lifestyle products at the best prices and a pioneer in the area of agile retail. The company, founded in Berlin in 2013 by Roman Kirsch, Matthias Wilrich and Robin Müller, is now developing what fast fashion providers have achieved offline for the e-commerce sector. Lesara needs only around 10 working days from identifying a trend to making it available to its customers throughout Europe—faster and at a better price than any other fashion and lifestyle business. Products are selected on the basis of data analysis. A special trend analysis tool developed by Lesara identifies trends as soon as they emerge. By cutting out the middle men and dealing directly with the best factories in the world, Lesara can instantly act on these trends and make them available to all.